Twenty years later, he is considered one of the giants in the fragrance industry. A recipient of the Fragrance Award for his signature fragrance, Sexual, as well as a nominee for the Lifetime Achievement Award, Germain's fragrances are best sellers in such department stores as Bloomingdale's, Macy's, The Hudson's Bay Company, and Victoria's Secret on-line store.
His fragrances are known for their enticing aphrodisiacs. Upon developing his first fragrance for his wife, Germain explored the world of aphrodisiacs. He studied and sourced these rare oils that had been known to have been used for centuries to arouse passion and originate from around the world: Italy, France, India, and Asia.
"The greatest gift I have ever received is when I open a letter saying how my fragrances have added a little spice, or a few more hugs and kisses into someone's day. And I get those letters every day," says Germain. "It really makes me smile. Who could ask for a better profession?"
Michel Germain is available for interviews and expert advice on fragrance. He is an engaging guest whose advice has been featured on CTV National News, Canada A.M., The Globe and Mail, and U.S.A. Today, among others.
Some topics Michel can cover include:
- Choosing the perfect fragrance for you or as a gift
- Designing fragrances: the glamour and the know-how
- Fragrance notes and their effect on human behaviour
- Tips and advice for entrepreneurs